Over the past few decades, the digital economy has grown exponentially. The widespread use of mobile devices, cloud computing, and the internet has created a dynamic ecosystem that facilitates seamless communication between businesses and customers. Because of this interconnection, there is a continual need for new ideas, which has elevated innovation to the top of the economic ladder. Since 2000, there has reportedly been an astounding 22.75% yearly increase in studies on innovation in the digital economy. The aforementioned increase underscores the growing emphasis on creating novel technologies, company structures, and strategies to effectively manage the constantly evolving digital terrain.
