If you know who your ideal client is, it’s time to get your hands dirty and do some research. Go in-depth to learn about the requirements, difficulties, and preferences of your target audience. With the knowledge gained from this study, you may create persuasive cold emails that target their issues. Assume that marketing managers are the target audience for your SaaS on social media scheduling. If you look into their problems, you can find that they want assistance in effectively managing several platforms and that they require a consolidated solution to reduce waiting times and boost output. Equipped with this understanding, you can tailor your SaaS cold emails to target these particular issues.
However, to do targeted outreach, you need to consider how to split or segment your audience. When it comes to cold emailing, one size does not fit all. You may generate highly targeted and personalized email campaigns by segmenting your audience. Assume you provide a SaaS customer engagement for customer support tickets. You may divide your audience into categories according to the industries they work in, like software, healthcare, or e-commerce. By doing this, you may customize your cold emails for each sector and highlight how your solution solves its unique support concerns related to the industry.
