Take a good look at the image below.
You might be wondering what this image signifies. It signifies that the majority of your target market is unaware of your solution. And yet, B2B companies focus all their efforts on marketing to the right side of the axis (the 3%).
There’s nothing wrong with that, because they are ready to buy, after all. What we’re talking about here is you need to focus your efforts on building a strategy that markets to the left side of the axis (the 97%), because most of the money in your market is there.
Let’s break it down even further:
- 3% are ready to swipe their cards NOW.
- 17% are collecting info, and weighing in on their options.
- 20% know they’ve got a problem but have no clue how to solve it yet.
- And a whopping 60% don’t even realize they have a problem.
Again, 97% of potential buyers are not giving you any money (buying your solution). They need time and more information to become a customer. And this is where we step in.
What if you could reach more of your ideal
customers without overspending on
lackluster marketing campaigns?
Well, now you can. With demand generation, you’re not focusing only on those who are ready to buy now. You’re nurturing your whole market and creating new opportunities within. Demand generation is just that, creating consistent demand for your company’s solution.
Using our proven system, you can capture leads at every stage of their journey and guide them further down your funnel. Here’s how that would translate if we take the above breakdown of your total addressable market:
- We help you create awareness for the 60% who don’t know they have a problem.
- We help you educate and guide the 20% who know the problem but have no clue how to solve it.
- We help you offer additional value to those 17% weighing their options.
- And yes, we help you close the ready-now 3% of buyers.
Let’s Help You Create Customers At Every Stage Of Their Journey
Breed loyal customers with our demand-generating engine that works around the clock to reach, attract, and close new business for you.
Create Demand
Capture Demand
Convert Demand
Paid Social
Email Outreach
Social Content
Linkedin Outreach
Web Design
Partnership Management
Events and Webinars
Inside Sales
Sales Enablement
SEO
Paid Search
Paid Social
Maximizing the ROI on every dollar you spend on ads. Capturing attention and sliding interested leads further down your funnel.
Email Outreach
Pinpointing your ideal customer profile and using proven email strategy to set appointments with decision-makers on your behalf.
Social Content
Crafting appealing social media content to educate, entertain, and promote your brand. Consistent social content establishes your brand as a thought leader in your industry.
Linkedin Outreach
Connecting you with perfect-fit clients by using tested LinkedIn strategies. Setting appointments on your behalf with interested leads.
Web Design
As a first point of contact with your potential customers and clients, your website plays a pivotal role in enhancing your brand’s credibility for greater conversions and sales. We’re here to make your website stand out.
Partnership Management
Creating and maintaining strong affiliations with businesses that can help promote your brand. This ensures you transcend past only your market, getting access to industries you have not thought about that are ready to become customers.
Events and Webinars
Helping you organize and host events and webinars to boost your company’s authority and visibility. These formats engage your audience, showcase your expertise, and give birth to new customers.
Inside Sales
Our team is here to step in and seal the deal, making sure those interested leads cross the finish line. And hey, if you’re already a pro at clinching deals, awesome. But if you need us, we’re ready to jump in and help turn those maybes into definites
Sales Enablement
Work closely with our sales team to learn the ins and outs of effective closing strategies. We’ll walk you through the strategies that have helped others before you, showing you the ropes to spruce up your sales game.
SEO
Increasing your website’s visibility with the latest strategies to place your brand on top of search engine results. People are searching for your solution, let’s meet them halfway.
Paid Search
Leveraging proven paid search strategies to boost your ROI on ad spend. Meeting your potential customers when they surf the web with relevant offers and tailored messaging.
Turbo-boost your marketing and sales while keeping costs smart
Contact usFAQ
How does demand generation differ from traditional marketing efforts?
– Demand generation goes beyond traditional marketing by focusing on creating long-term demand across every stage of the buyer’s journey. Traditional marketing focuses on tactics and strategies that grant immediate sales by targeting prospects who are already considering a purchase. Demand Generation is about building and nurturing relationships with the bulk of your market, even those who may not yet need a solution like yours.
How do you measure the success of your demand generation campaigns?
– The success of demand generation campaigns we run is measured by metrics that reflect both the efficiency of the campaigns and their impact on the sales pipeline/ revenue. These include:
- Number of leads generated and the quality of these leads.
- Tracking conversions through each stage of the funnel.
- Tracking CAC (Customer Acquisition Cost) to ensure it is as low as possible.
- Engagement metrics such as website traffic, page views, time spent on site, and social media engagement.
- Pipeline growth and velocity.
- Customer Lifetime Value to help us understand what the total value a customer brings over their relationship with you.
- Return On Investment (ROI), which is the most critical metric that shows you the direct financial gain on the demand generation campaigns.
What kind of budget is necessary to see significant results from demand generation?
– This is a very broad question, and it’s dependent on many factors. The budget needed to see significant results can vary from industry to industry, market size, competition, and your current state of marketing/ sales. Hence, there isn’t a set-in-stone figure that you must have to see tangible returns. We like to start with goals and then devise a strategy that will work for your budget.