Using a lead score method, leads may be ranked according to how likely they are to convert. To create score criteria, such as engagement level, firm size, and buying preparedness, marketing, and sales departments should collaborate. The most promising leads can be identified by, for instance, allocating points to the ones based on activities like downloading a whitepaper, joining a webinar, or responding to an email campaign. With the help of this approach, marketing may continue to nurture prospects that require more time to mature, while sales can concentrate on leads who are closer to making a purchase decision. Maintaining alignment with evolving market circumstances and buyer habits is ensured for both teams through regular reviews and updates of lead scoring criteria.
